The history of Mattel's definitive action figure toy line.

In the spring of 1984, a strange new comic book sat beside cash registers in select shops, too big to fit in the racks, and too weird to ignore. Eastman and Laird's Teenage Mutant Ninja Turtles presented a completely original breed of super hero. It was too bizarre, too crazy. It broke all the rules and should never have worked. Until it sold out. Again and again and again. For...